.Column Views: 15.Ever thought about how a power designer winds up managing an influencer marketing platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Program.Secret takeaways:.Why exchanging algorithms resulted in solitude (and also a career pivot).The magic formula: legitimacy + congruity = influencer results.B2B influencer advertising in Asia: It's happening, yet gradually.AI influencers: Cool, but possibly won't replace your BFF's Instagram.The payment issue plaguing influencer advertising (as well as just how Partipost is addressing it).Fun simple fact: Jonathan's dad anticipates Mondays. Yes, you read that right.Profits: The influencer advertising landscape is developing a lot faster than you can easily state "swipe up." Coming from micro-influencers to artificial intelligence characters, the game is actually altering-- however authenticity still preponderates.So, prior to you underrate that buddy with 200 followers as "certainly not influential," keep in mind: around the world of nano-influencers, your bestie might merely be actually the following large thing.Listen for more influencer understandings and possibly get a suggestion or 2 for your very own Instagram game!